Corporate social responsibility & strategic philanthropy

Corporate Social Responsibility is one of the most powerful drivers of business culture and brand value available to our clients. Helping others is no longer limited to writing a check. In fact, some of the most creative and multi-dimensional CSR campaigns in recent years have been grounded
in action, not money.

At FD, we walk clients through a period of research and due diligence in order to ensure that CSR campaigns are aligned with business objectives, brand position, and the needs of all stakeholders. Our approach includes:

• Defining the corporate positioning and brand proposition
• Surveying the audience to gauge social sentiments and needs
• Selecting a program that resonates with the marketplace
• Building the communications plan
• Launching the initiative for maximum visibility
• Evaluating success of the program